Terry and a small tea of partners founded Openform after recognizing themselves as frustrated consumers. Hear them speak on how they got to where they are and where they are headed. Terry and a small tea of partners founded Openlane after recognizing themselves as frustrated consumers. Hear them speak on how they got to where they are and where they are headed. Terry and a small tea of partners founded Openlane after recognizing themselves as frustrated consumers. Hear them speak on how they got to where they are and where they are headed.
In Index Exchange’s inaugural IX Open Access webinar, Andrew Casale, President and CEO of Index Exchange, and Jeff Green, CEO and Founder of The Trade Desk, discuss the lessons they’ve learned throughout programmatic history, how The Trade Desk and Index Exchange are helping clients make the most of every dollar spent, and why their shared missions — to democratize digital advertising and transform media for the benefit of humankind — matter more than ever before. They’ll also look at what’s ahead for the industry, and share their perspectives on how we all have an opportunity to emerge stronger and more focused on the other side of this unique time.
Jeff Green is the CEO and Founder of The Trade Desk, Inc., a technology company that empowers buyers of advertising through data-driven decisioning. Hundreds of billions of impressions are bought on The Trade Desk platform every year by leading agencies and brands.
Green has served on the boards of several advertising and technology companies in the U.S. and Europe and served as an advisor to multiple companies.
As President and CEO of Index Exchange, Andrew leads the brightest minds in advertising technology across the U.S., Canada, Europe and APAC. With a sharp focus on delivering benefits to media companies like The New York Times, Hearst, Daily Mail and Condé Nast as they tackle the world of automation, he’s built Index Exchange as one of the only pure-play and transparent ad exchanges in the advertising ecosystem. While he’s responsible for providing strategic direction and market vision to the company at large, he’s also hands on with all day-to-day corporate operations.
A respected industry thought leader, Andrew is widely sought-after for his expertise and opinions on programmatic and exchange-traded media, and the growing need to transact with transparency at the forefront of the conversation.
IX Open brings the foremost visionaries together to hold honest conversations on the changes facing our industry, and how we can continue to build solutions together. Since we can't see you in person, we're taking IX Open to the digital sphere. Introducing IX Open Access, a digital event series featuring industry discussions from innovative thought leaders that focus on creating a more efficient and consumer-focused ecosystem.
